Eight hours of repair while you sleep


Hero Product
Overnight Hair Repair Serum — $88
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01 — While you sleep
8-hour repair
Hair repairs itself on a nocturnal clock. We built the serum around it — a slow-release lipid matrix that keeps working from the moment you fall asleep to the moment you don't want to wake up.
02 — The science
Peptide complex
Copper tripeptide-1 and hydrolysed silk rebuild the cuticle from the inside of the strand, not the surface. Clinically inspired, dermatologist-tested, and entirely weightless.
03 — The morning after
Wake up transformed
No residue on the pillow. No heaviness at the root. Just hair that finally holds a shape, a shine, and a compliment.
Shop the serumInteractive
Build your ritual.
Three steps, seven products, one routine that finally makes sense. Choose one from each step and the price moves with you.
The Collection
The ritual your roots have been asking for
Consistency, bottled
A clean slate, once a week
Two minutes that change everything
Fullness you can feel by lunch
Sunday, in a jar
The Ingredient Story
01Rosemary
Rosmarinus officinalis
Cold-pressed at first light in Sicily. Rosemary wakes the follicle by widening the microcirculation around it — the oldest trick in the book, finally standardised to a clinical concentration.
02Peptides
Copper Tripeptide-1
Short chains of amino acids that the strand recognises as its own. They slot into damaged keratin and rebuild it — not a coating, a repair.
03Caffeine
1,3,7-trimethylxanthine
It blocks the signal that tells a follicle to shorten its growth phase. Twelve weeks of consistency and the part line quietly changes its mind.
12 weeks · Unretouched
The difference is in the strand.

Week 0Week 12Study of 120 participants using the Repair Ritual nightly. Individual results vary.
Twelve thousand rituals in
What happens after week twelve.
"I've spent a decade buying hair products out of hope. This is the first one I've repurchased out of evidence."
Tag @elane
Real bathrooms, real mornings, real hair











