Est. 2021 — Montréal
Hair is grown, not bought.
We started in the least glamorous place possible: the scalp. Everything that followed — the peptides, the rosemary, the eight-hour overnight matrix — came from treating it like skin rather than an afterthought.
01 — The beginning
A part line that wouldn't cooperate.
Our founder spent two years cycling through products that promised density and delivered residue. She started working with a trichologist in Montréal, then a formulator in Grasse, and the brief never changed: make something that actually changes the strand, and make it feel like the best part of the evening.
02 — How we formulate
Fewer actives. Higher doses.
Most hair products list thirty ingredients so that four can be advertised. We do the opposite: a short list, dosed at the concentration the research actually used. Small batches, no silicone slip, no fragrance masking a formula that doesn't work.
- Clinically inspired concentrations, published sources
- Made in small batches in Québec
- Never tested on animals, ever
- Colour-safe and sensitive-scalp tested
